This project aimed to transform the traditional Pan de Muerto into a gourmet product, designed to resonate with audiences in Mexico, Europe, and beyond. Inspired by the rich cultural heritage of Mexico City, the vibrant energy of Barcelona, and the timeless charm of Porto, we crafted a brand that bridges tradition and modernity.

We began with the creation of an MVP brand, later refining it into a polished identity in collaboration with Cantera Branding, ensuring it reflected the unique blend of these three cities. For the digital experience, we designed a website in Framer and integrated a Shopify-powered e-commerce platform, creating a seamless, efficient way for customers to explore and enjoy this reimagined culinary tradition. This project is a testament to how design, technology, and cultural inspiration can come together to elevate a beloved classic.