Fit Generation was reimagined through the creation of a complete suite of digital solutions, designed to scale its operations, enhance the student experience, and redefine the brand at every touchpoint.

The project began with the development of a Help Desk platform for both the sales and support teams, streamlining internal workflows and centralizing knowledge. This solution was built using Framer and supported by AI Workshops, enabling faster access to information and more efficient team performance.

To elevate the student journey, a dedicated application was later developed using Lovable, focused on gamifying exam preparation. Through interactive quizzes, students could train, self-evaluate, and engage with the learning process in a more dynamic and motivating way.

Finally—and perhaps most importantly—the entire digital ecosystem and brand concept of Fit Generation was redesigned. From the website to the overall digital presence, the brand was redefined under a cohesive vision led by Cris Olmedo, aligning strategy, identity, and product experience into a single, consistent narrative.